Jenna and Adrian Turpin plan coffee camper launch for early 2027

Jenna and Adrian Turpin will launch The Morning Sesh in late winter or early spring 2027.

The mobile coffee shop will operate out of an 11-foot blue-and-white trailer from 1965. The vehicle will serve espresso drinks, matcha, chai, and dirty sodas at farmers markets, apartment complexes, and other public events.

Jenna Turpin is currently testing the menu, which features a signature latte made with a house syrup containing brown butter, honey, brown sugar, vanilla bean paste, and flaky sea salt. Other items in development include a coconut matcha, an orange-and-vanilla latte, and a salted caramel latte topped with vanilla cold foam. The trailer will also offer cold brew, chai, and hot chocolate, with oat and almond milk available at no extra cost.

Dirty soda recipes are a key part of the lineup. One option combines Sprite or club soda with orange, vanilla, and sweet cream, while another mixes strawberry and orange with coconut cream. Jenna stated that she wants to focus on high-quality products rather than speed. She prefers a limited menu to ensure they purchase and sell only items they are confident in.

The Turpins plan to source coffee beans from a local roaster. They hope to add pastries from a local bakery after the first month of business. Their schedule is still being developed, but farmers markets will be a priority. They have already spoken with several apartment complexes about potential visits.

The owners also intend to serve hospitals, specifically targeting workers on overnight or 12-hour shifts who may not have time to visit other pop-ups. Jenna said she wants to establish recurring stops so customers know where to find the trailer each week, while also visiting different neighborhoods and events.

The couple is moving to St. Petersburg from Athens, Georgia, in January. They are relocating following the sale of their sauna and cold plunge studio. They chose the city after researching it through social media and photos, seeking a place to raise their family and connect with people interested in fitness and wellness.

During their first visit, a walk down Central Avenue confirmed their decision. Jenna said the atmosphere was welcoming, with people waving and asking how they were doing. The business was originally named Fika Coffee Co. to reflect Adrian’s Swedish heritage, but the name changed to The Morning Sesh to connect with the running community. The couple plans to organize a run club through the business in the future.