Meta hires TV exec for content studio

Meta Platforms named Rich Latour Vice President of Content Studio on Wednesday. The appointment places a former television producer in charge of the company's internal content operations. Latour will manage social and content teams within the communications and public affairs division.

In his new role, Latour reports directly to Tucker Bounds, who leads communications and public affairs at Meta. His primary mandate is to develop and execute the company's content strategy. This includes brand storytelling focused on Meta's impact on local communities. He will also oversee executive social initiatives that use top leaders to amplify brand messages.

The position includes managing product content support for social media channels. Latour will also handle international social content. This scope is designed to maintain a consistent narrative across Meta's global user base and professional stakeholders.

Latour brings experience from both the financial and media sectors. He most recently served as a managing director and global head of content, creative, and events at BlackRock. Before that, he worked as the Vice President of digital content at Goldman Sachs.

His career in media includes nearly two decades at NBC News. He worked as a producer and senior producer for NBC Nightly News. That work earned him four Emmy Awards and two Edward R. Murrow Awards. His background in high-stakes news production informs his approach to corporate communications.

The hiring coincides with Meta's diversification into new technologies. While revenues remain concentrated in Facebook, Instagram, and WhatsApp, the company is investing in its Muse AI agent and virtual reality hardware. The in-house content studio functions as an outward-facing unit dedicated to telling the story of Meta and its initiatives.

Although the studio currently focuses on brand narrative, content is expected to play a larger role in the company's portfolio. Meta views compelling content as a vital component of its long-term growth and user engagement strategies. The move signals a commitment to professionalizing internal communications amid its expansion into artificial intelligence and immersive computing.